Networking for Financial Companies

While reading chapter 7 in the book, "Blogging to Drive Business," I began thinking of my company Facebook page. The Ruhl Financial Group is a branch of the Northwestern Mutual Financial Network working in the financial services industry. A few months ago, we created a fan page in order to draw more family, friends, and other members of the community to our network. We wanted the community to know that we are an organization within the area that are able to help people manage their finances as well as offer paid internships and full-time career opportunities.

We began posting pictures, updating statuses of newly employed financial representatives, and even noticed one person had commented on our page with a testimony. We wanted our clients and coworkers to feel more connected by utilizing this page for updates. If you visit the fan page, you will notice that it was created in July and we have not had regular activity since we started the page.

In our management meetings, we expressed our concerns of updating the page too often, and causing people to have a negative feel for our organization and even "unliking" the page, as stated in the book "Blogging to Drive Business." Recently, we decided to have one main person held responsible for updating our status with news articles and events that the company is involved in. We recently had a softball tournament between all of the local Northwestern Mutual offices and my immediate office won the championship!

If we begin updating our page with current business news, news about the company, and different activities that the office is involved in, I think we can really network through the internet and this will allow us to have higher name recognition within the local community.

Check us out on Facebook! Go ahead and "like" our page!