Corporate Offices use Facebook to Connect

As I've stated in previous blogs, I work for Northwestern Mutual. I've noticed how they have started to use their Facebook fan page more to their advantage. Almost every day they are creating a new post. These posts have several ways to engage Facebook users with Northwestern Mutual's fan page. For instance, during the Super Bowl they updated several times with new statuses in regards to cheering for Green Bay. This would attract any Football fans to their page. The evening before the game they even posted this picture:

This image alone had people talking around the office all day! They also have different quizzes that people can take indicating if they are spending their money wisely or if they should be saving more. With 6,961 fans, Northwestern Mutual is definitely heading in the right direction to growing their exposure through the internet. Because Northwestern Mutual operates mainly on a referral basis, as more people suggest that people "like" their page, they will continue to grow and have more name recognition in the social media community.

They also try to engage the younger individuals by posting Youtube videos, such as this one.